“In order for the products to achieve dramatic results you must use all of them; the skin must be properly conditioned to accept all the products in the line in order for any of the products to work.”

This is one of my all-time favorites because its purpose is to convince you to buy all the products from one line. It is a classic sales technique. In essence, what you are being told is that the line’s wrinkle cream won’t work unless all the other products are used first, so don’t bother buying the wrinkle cream unless you are going to buy everything. In my years of reviewing skin-care routines, I have never seen a cosmetics line with products so unique that you couldn’t substitute a dozen other products for them, if not many that would work better. Further, every cosmetics line has products you should avoid because they contain irritating ingredients, or inadequate amounts of sunscreen, or moisturizers that oversaturate the skin. The term to note here is “dramatic results.” What the cosmetics company considers dramatic results may be dramatically different from what you would really like to see the products do—even if you do use all of them.